Neural Network Case Study: Pinterest

Pinterest

Where does neural network comes into play?

Internet users appreciate personalization. 80 percent of them are more likely to make a purchase if the experience is personalized. By using AI to analyze mountains of data, Pinterest tailors search results for each of its hundreds of millions of users. This is important because users of pinterest are constantly looking at pins which are nothing but images. So a personalized feed plays a major role here.

Recommendation Systems

Conclusion

Pinterest has no trouble attracting new users. And more users means more opportunity (and demand) for personalization and diversification in search.

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